You can listen in to the conversation several of us had earlier this evening about unbundling and other issues that are fundamentally challenging the association business model. Reflecting on the conversation, here are a few questions for you to consider:
1. How well does your association understand the fundamental changes created by the emergence of Web 2.0, i.e., the Web as a platform for participation rather than publishing?
2. What will it take for you and other leaders in your organization to shift their mindsets from the association as the locus of value creation to the context in which value is created by others?
3. How will you challenge your association's leaders (as well as yourself) to embrace the paradox of taking greater responsibility for driving more work from the edges of the organization that is beyond the leaders' control?
Obviously, these broader strategic questions only scratch the surface, but they are starting point for the kinds of conversations we must have in the association community. Our session this evening was stimulating and a great step forward in building our understanding of where our organizations must go. We look forward to hearing your thoughts!
MP3 File (approximately 1 hour, 10 minutes in length)
