Guy Kawasaki on the Long Tail

Earllier this year, Jeff and I wrote an article for Associations Now on the concept of the Long Tail. Chris Anderson's book on that subject is now just coming out, so it's getting some attention, including from one of my favorite bloggers: Guy Kawasaki.

Kawasaki provides (as is his style) a top-ten list of things you need to focus on if you want to exploit the long tail. It's a good read.

Comments

[Guy Kawasaki]

Thanks for the plug! Technically, I have 9 things in this list, though. :-)

Guy