Earllier this year, Jeff and I wrote an article for Associations Now on the concept of the Long Tail. Chris Anderson's book on that subject is now just coming out, so it's getting some attention, including from one of my favorite bloggers: Guy Kawasaki.
Kawasaki provides (as is his style) a top-ten list of things you need to focus on if you want to exploit the long tail. It's a good read.

Thanks for the plug! Technically, I have 9 things in this list, though. :-)
Guy
Posted by: Guy Kawasaki | July 18, 2006 at 04:38 PM